德國力推綠色展會MICE市場


 若要票選全世界貫徹綠色發展國家,得獎者絕對有德國!

二次大戰後,德國政府落實轉型正義的表現的確令人欽佩,玩真的,而非部分地區猛噴政治口水,拿德國的轉型正義作為謀求政治與洗錢利益的神主牌。

德國在戰後考量未來因緊急情勢導致任何環境劇烈變化,必須有自給自足營生的自然與產業環境,多年努力徹底「整合」綠色環保政策概念,累積造就全球各國當中兼顧環保與綠色經濟發展最鮮明的國家形象。

當歐盟國家陷入金融風暴,投資最多的德國獨撐大局,卻不以此為滿足,德國旅遊局(GCB)繼續在綠色形象裡頭挖掘經濟成長加值動力,抓緊綠色定位,用綠色會議、綠色展覽、綠色獎勵旅遊形成的優勢區隔市場、奠定利基。先提五百種子顧問的教育訓練計畫,看準全世界龐大的MICE市場,也就是以商務獎勵旅遊、會議展覽等專業團體為對象所衍生出來的"事件產業",向各國想要在既定的員工獎勵旅遊與會展計畫中加入綠色增值元素,幫企業形象與活動本身,當然還有為地球著想的環境友善動作。

德國人擔心大家誤解了規劃舉辦綠色會展與獎勵旅遊太過困難,還特定在官方網站上提出十點簡易入門觀念,讓大家體會綠色MICE並非遙不可及。

輕鬆舉行綠色會議的十個點子

  1. 及早樹立觀念-所有需求均以可持續性優先,並要提早灌輸這觀念給所有員工。
  2. 做“記號” -注意場地和供應商認證資訊。有無相關環保認證? 是否充分利用環保設施?綠色供應商優先!
  3. 無紙化辦公-能夠線上進行的討論資訊,盡量放在網路上供下載。
  4. 身體力行減少排放-不管與會者或接受委託的公司都可採取許多替代辦法,如縮短路程或選擇低碳運具。
  5. 心繫世界,腳踏實地-盡可能使用本地廠商和產品。
  6.  “綠色”飲食-按地域和時令選擇食材,使用可重複使用的餐具,至少是可回收的餐具
  7. 考慮回收利用-盡可能多地引進雙元制系統,台前幕後均配備“分離式”垃圾箱。
  8. 舊物展新顏-所有標籤均可重複使用,注意收集和存放。同理適用接待台與旗標,以中性圖示(不標明單次會議專屬標誌)取代用過即丟的印製方式。
  9. 節約能源和資源-不管是用電或用水,盡量用 LED、省水按鈕等替代。
  10. 主動“減排”-CO2 排放計算器能協助找出哪種補償計畫可重建生態平衡。(下列網址提供了各種方案: www.co2ol.de 、 www.atmosfair.de 或 www.myclimate.de )

看了德國為美好綠色會展經濟的政策動作,若硬要挑剔可能不足之處,不如各國加把勁來場公開的綠色會議競爭,各自檢討本身的社會文化經濟特色,用更綠色的經濟提案與行動計畫,讓德國政府的綠色會展產業計畫受到更大威脅吧!相信這也會是德國觀光局與各國都願意樂見的共贏局面。

【德國推廣綠色會議網站(中文)】
 http://www.germany.travel/cn/gcb/green-meetings/green-meetings/green-meetings.html

【參考新聞】
German Convention Bureau to Train 500 Green Consultants to Help U.S. and Global Meeting Planners 

4/26/2012 – As part of its commitment to making Germany one of the world’s greenest places to host U.S. and global business meetings, the German Convention Bureau (GCB) is announcing a new, multi-city Green Meetings Seminar Program that will ultimately train and certify up to 500 green meeting consultants working in the German MICE industry. Participants will come from major hotels, leading venues and key convention centers and bring their education back not only to their co-workers and management teams but also to their clients hosting meetings in the country.

The program, which will span over several years, is being funded by the German Federal Environmental Foundation, Deutsche Bundesstiftung Umwelt (DBU), and is part of an effort by the GCB, the DBU, and the European Association of Event Centers to reduce carbon dioxide emissions at events and promote green meetings.

The first GCB green seminar will be May 2 – 3, 2012 at the Maritim Hotel in Frankfurt. Future events are planned in Cologne, Hamburg, Berlin and Munich.

Each seminar will feature a 1.5-day course providing participants with education and best practices around the planning and implementation of sustainable meetings, conferences and events. Topics covered will include: understanding sustainability in environmental, economic and social terms; overviews of various certificate programs offered in this area; and detailed discussions around green case studies. Many practical green measures such as transportation management, venue energy and water savings options, material and collateral management and socially responsible human resources will also be covered.

Commenting on the innovative program, Laura d’Elsa, the GCB’s regional director for the U.S. and Canada, said, “Green meetings really are the way of the future because they are better for the environment and in Germany more cost-efficient than regular meetings. Now U.S. and global planners have the option to team with green meeting experts to achieve all their business meeting goals in Germany.”

The new GCB green seminars are the latest development in Germany’s long-standing commitment to sustainability. For example, 10 of the 18 European conference destinations with an above-average commitment to sustainability are in Germany, and 25.6 percent of conference hotels, congress centers and event venues in Germany have had sustainability audits conducted by independent third parties such as Green Globe, ECOPROFIT or ISO 14001.

For more information on hosting green meetings in Germany, come and visit our stand (F100) at IMEX 2012, May 22 -24 in Frankfurt. A dedicated person will be onsite to inform you about the GCB’s green activities. The Germany stand is going to be the largest at the show, with over 200 co-exhibitors from all over the country.

Alternatively, you can also visit our website atwww.gcb.de/ENG/germany_meetings/green_meetings.htm

About The German Convention Bureau (GCB)

The German Convention Bureau (GCB) based in Frankfurt /Main with a GCB Americas office in New York City, is a key resource for global meetings, events and incentive travel executives & planners interested in hosting business meetings in Germany. Acting as a connector to the wide range of German event service providers, venues and host cities, the GCB provides hands-on advice and support to tailor a unique meeting experience for any corporation, association or organization. The GCB is also in a unique position to help link business meetings with the values of innovation, sustainability and quality by leveraging Germany’s key industry expertise areas in pharmaceuticals, financials, automotive, logistics & transportation and technology, and its green meetings track record. Finally, the GCB website, www.germany-meetings.com, serves as a useful online tool to search venues and vendors, find green meetings tips and tools, catch up on the latest news about Germany meetings, access travel guides, and much more. GCB’s 230 members include leading hotels, convention centers and destinations, rental car firms, event agencies and service providers of the German meetings and conventions industry. Convention Bureau Dusseldorf, Darmstadtium Science and Convention Center, and Maritim Hotels are Preferred Partners of the GCB. As Strategic Partners, Deutsche Lufthansa AG, Deutsche Bahn AG, and the German National Tourist Board (DZT) support the work of the GCB.

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One thought on “德國力推綠色展會MICE市場

  1. 匿名

    德國的會展產業真的很了不起。我以前去德國參加機械展就感覺到德國人策劃展覽的實力與用心,台灣永遠趕不上!

    所有細節都體貼入位。

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